OTT Communication Client

Audit discovered content was suffering from time decay and had fallen out of favor with search bots and LLMs alike. Click loss culprits were an always in flux  SERP and Zero Click trends that continue to harm publishers as  

After an initial audit I developed a 3 prong strategy:

• Executed a targeted content refresh cycle, prioritizing legacy, high-intent assets ("low-hanging fruit") to align with evolving search engine quality rater guidelines and modern optimization standards.
• Conducted a comprehensive gap analysis against primary competitors, identifying organic visibility deficits and engineering a content strategy designed to capture conversational long-tail queries and softer informational pockets.
• Engineered and deployed specialized technical markup (including LLM-specific schema, bot directives, and agent-routing configurations) across high-priority landing pages to optimize discoverability and extraction by AI agents and crawlers.

• Increased in organic clicks by 33% 
• 116% growth in position visibility
• Improvement in mobile clicks by 43% YoY
• Longtail page clicks grew by 38% YoY