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Mel Kreitz: SEO Analyst - Growth Specialist
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Generative Engine Optimization represents the next frontier

Find out more

Generative Engine Optimization (GEO)

As traditional search fragments into conversational interfaces, GEO has become essential for maintaining discoverability when users bypass blue links entirely.

My GEO consulting focuses on optimizing your content for Large Language Model citations and AI-generated recommendations. This involves structuring information with clear entity relationships, comprehensive context, and authoritative sourcing that AI systems can confidently reference. I analyze how AI platforms currently represent your industry and identify gaps where your expertise can become the primary citation source.

The strategy extends beyond content formatting to brand mention optimization across the digital ecosystem. Since AI systems train on vast corpora including Reddit discussions, editorial media, and academic sources, I coordinate reputation management with visibility goals—ensuring positive brand references appear in the training data that shapes AI recommendations. This includes monitoring AI Overviews for your target queries and developing response strategies when generative engines misrepresent your offerings.

With 60% of searches now ending in zero clicks and AI platforms driving increasingly qualified traffic, GEO isn't speculative—it's immediate competitive necessity. My frameworks help you become the brand AI systems recommend when users ask for solutions in your category.

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