Mobile Privacy App Case Study

Newly discovered search behaviors had eroded traffic significantly over the several quarters. Content was stale and new content had not been created in long time. LLMs have begun to take part in the search journey; therefore optimizing for search everywhere became the new strategy. 

After an initial audit I developed a 3 prong strategy:

1. Updated a list of low hanging fruit content that needed to be updated to current standards within search
2. Gap analysis review showed weaknesses in visibility versus competitors. Planned out a content development strategy to win prompts in softer pockets
3. Added technical implementation to landing pages lacking significant markup specifc to LLMs, bots and agents

• Increased in AI query clicks by 166% 
• 298% growth in answer content (how/app) clicks
• Improvement in non-branded clicks by 149% YoY
• Longtail page clicks grew by 41% YoY