Fintech Startup Project

FIntech startup develops an app-based platform that facilitates digital banking services for migrants.

Visibility on search engines and engagement was low. There was no clear strategy on creating content for the purposes of growth. While the app was working well, the website had very poor technical performance which hindered discoverability.

After an initial audit I developed a 3 prong strategy:

1. Fix technical issues hindering site from being compliant 
2. Optimize current content and develop a calendar with keyword clusters specifically written to convert browsers into users.
3. Strategize to develop  a comprehensive organic strategy to acquire quality links from relevant and authoritative sites. 

• 64% growth in organic clicks towards Spanish content
• 318% growth in clicks for content created to help the user convert
• 40% in country growth for clicks
• 74% increase in referring domains