indeni

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The Company

indeni is a startup based in San Francisco with a disruptive machine learning product to predict network outages before they occur.


The Problem

  • No brand recognition
  • Established competitors
  • Long sales funnel (6 - 8 months)
  • Website was slow to load.

 

The Solution

  • Re-skin website to make it more presentable and easy to navigate.
  • Decipher keyword glossary for network engineers indeni was targeting.
  • Map high volume keywords back to original content and optimize HTML elements.
  • Use SEO as initial driver of awareness.
  • Implement marketing automation to create a customer journey and nurture the target audience until they were ready to buy.

 

The Work

Before

indeni The Network Knowledge Co Fix Issues Before They Turn Into Downtime

After

screenshot-indeni.com-2017-09-14-12-56-01

The Results

  • Successfully migrated website from Squarespace to WordPress.
  • Achieved 161% organic acquisition growth YoY.
  • Elevated average page depth from 1.80 to 2.35.
  • Enacted inbound marketing campaigns to enhance visibility into customer journey and optimize content for improved conversions.
  • Increased revenue by 50%.